Are you disappointed about the lack of success that you are having with Facebook?
Perhaps you only have a few people liking your page or nobody is talking about your club or organisation.
If your Facebook activity leaves a lot to be desired, don’t get disheartened.
It takes time to build and grow a loyal following of fans and to create a community. Social Media marketing takes patience and long term thinking but the investment in time and effort certainly pays off when it is done well. That is why so many organisations are willing to invest in marketing on social media sites such as Facebook; because they see great rewards from it. Continue reading
1. Think only about what you perceive to be the audience’s expectations and prepare information about what you think will go down well with them.
Alternative: Be confident in your knowledge and expertise and deliver your insights and the results of your research and experience without adapting it to what you think they want to hear. What you think they want to hear is probably precisely what they don’t want to hear, as, no doubt, they’ve heard it a million times before. Don’t be afraid to be different, to be original, to be memorable, but don’t overdo it either – don’t walk into the conference room in a chicken suit for example or deliver the presentation in song (but if you do please record it and send it to us!) Continue reading
Let’s Talk Mobile
Society, on the whole, has become more connected than ever. In fact, sources like Mashable.com are reporting that in 2013, more people will be using mobile devices to browse the Internet than computers. And why not? Free Wi-Fi is easy to come by these days. Chains like Starbucks and McDonalds, even your local dentist likely offers Wi-Fi now!
With the availability of instant connectivity, people are spending more time away from home. What that also means is that we, as consumers, have become more accustomed to the idea of “instant gratification.” Is your club or organisation leaving money for your competitors by not capitalizing on mobile trends? Continue reading
Twitter is not just a place for celebrities to air details of their glamourous lives or for talking about what you had for breakfast .
It has become an indispensable communications tool for businesses, non-profit organisations, celebrities and clubs and societies.
Twitter is having a real impact on how we receive information both on the news and in the media. It has become a key communications channel during major political events and natural disasters. And all kinds of organisations now rely on it for marketing, PR and customer service.
The fact is if you don’t Tweet then you are missing out on one of the fastest growing social network platforms for your business. Continue reading
No matter what business or organisation you are in, you need to have an online presence. Your customers, clients, prospects and/or members use the internet daily to find the news, products and services they need. If your club or organisation can’t be found online, then a prospective revenue stream is simply not being taken advantage of. Continue reading