1. Think only about what you perceive to be the audience’s expectations and prepare information about what you think will go down well with them.
Alternative: Be confident in your knowledge and expertise and deliver your insights and the results of your research and experience without adapting it to what you think they want to hear. What you think they want to hear is probably precisely what they don’t want to hear, as, no doubt, they’ve heard it a million times before. Don’t be afraid to be different, to be original, to be memorable, but don’t overdo it either – don’t walk into the conference room in a chicken suit for example or deliver the presentation in song (but if you do please record it and send it to us!) Continue reading