What is Mobile Marketing?

Let’s Talk Mobile

Society, on the whole, has become more connected than ever. In fact, sources like Mashable.com are reporting that in 2013, more people will be using mobile devices to browse the Internet than computers. And why not? Free Wi-Fi is easy to come by these days. Chains like Starbucks and McDonalds, even your local dentist likely offers Wi-Fi now!

With the availability of instant connectivity, people are spending more time away from home. What that also means is that we, as consumers, have become more accustomed to the idea of “instant gratification.” Is your club or organisation leaving money for your competitors by not capitalizing on mobile trends?

Why Your Business Needs A Mobile Website

When potential customers are on the go, they are looking for easy to access information. They don’t want to go through the trouble of having to resize your site and scroll endlessly to find the information they are looking for. Mobile search-ability is big business, especially when potential customers are trying to find information in a hurry.

Don’t forget the commerce side of having a mobile website. Having a fully functional, mobile optimized website can turn potential members or shoppers into actual customers. Through location-based software, your organisation can offer time-sensitive coupons, vouchers or discounts to people that are nearby. You can even take your marketing efforts for your club or organisation a step further with SMS marketing.

Effective SMS Marketing Can Grow Your Business

Consumers love to pay less for what they were already going to buy anyway. What better way to give them what they want than with coupons? By having customers or members opt in to your SMS messages in exchange for a discount or coupon, you gain twofold. First, by giving them exactly what they want, and secondly by building brand loyalty.

With coupon and discount codes coming directly to their mobile device, it is easy for them to access your organisation’s details. Remember, mobile use is growing exponentially over desktop computer usage, and people are more likely to open and read text messages these days than email.

Why Not Make It Fun?

Have you thought about QR codes? With so many smartphones on the market, give your customers or members another way to stay connected.

QR codes can be scanned by any smartphone camera to reveal anything you can think up. Send people to a website, or an audio file, or a cool video that they can share. With QR codes, you can do all sorts of things to keep your members engaged.

Kick It Up A Notch With A Mobile App

Mobile apps are perfect for sharing instant information with your customers, clients or members. With interactive features like push notifications, you can turn your mobile app into a coupon machine! Link your mobile app with your social media accounts, and you’re giving your company a way to directly interact with the folks who buy from you or are a member of your organisation. People love to do business with PEOPLE they know and trust. Digital interaction should not be underutilized when your organisation is trying to stay connected.

Google + Local

Speaking of trust, have you claimed your Google+ Local Mobile Listing yet? With the power of Google’s algorithms, optimizing your mobile listing allows people searching for your club or organisation to connect not only to you, but also to each other. Here they can write reviews and share news and other information about your club with their friends.

Mobile is only going to continue to grow. While this trend is still on the rise, now is the time to make sure your club isn’t being left behind.