No matter what business or organisation you are in, you need to have an online presence. Your customers, clients, prospects and/or members use the internet daily to find the news, products and services they need. If your club or organisation can’t be found online, then a prospective revenue stream is simply not being taken advantage of.
However, giving your club an online presence is more than simply putting up a little website with your club’s address and phone number with maybe some results and fixtures.
It means setting up a virtual version of your club, with an engaging, informative website, a Facebook page and Twitter account. In this electronic age, people search online for what they need. They don’t use the phone book any more so if you ignore this important potential marketing platform it is just like you saying, “I don’t need any new business.”
But a website is not enough on its own. You need to make sure the people searching for your club can actually find it.
This is where SEO (Search Engine Optimisation) comes into play. By making some tweaks on your website and applying some techniques the search engines love, you can help your site be found in seconds by potential members and other interested parties who are using search engines like Google and Bing to look for information about your club. We’ll be publishing another blog article about how to incorporate basic SEO techniques into your website by selecting and using keywords carefully, so keep an eye out for that.
For example, if you are a hockey club in Dublin, employing good SEO practices will ensure your club is shown near the top of the results when someone moves to Dublin and enters a Google search looking for a hockey club in Dublin to join. Of course if your club appears on the first page of Google search results then you will get more web users (traffic) clicking through to your website increasing the likelihood of adding new members or earning revenue from fundraising schemes or merchandise.
Combining SEO with good online marketing strategies can go a long way in helping any sports club to stand out from the online crowd and really make an impact in the increasingly important digital world.